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Pinterest and Direct Sales – An Interview with Ashley Good of Arbonne
Do you pin? The social network Pinterest continues to be a fun place to browse and dream. It’s also a place that can be used to generate additional awareness about what you have to offer as a business...
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Planning Your Direct Sales Social Media Measuring Program
One of the big outcomes from the Social Media Survey I recently conducted among direct selling companies was the fact that we as an industry fall woefully short when it comes to measuring. There is a...
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How to Be a Classy Social Media Marketer
Nothing drives me crazier than the “drive by” spammers. You know the ones…they hit up every Facebook Page where they think their target market might be visiting, and post their marketing message right...
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8 Tips for Effective Facebook Advertising
Facebook Ads Facebook Advertising is powerful. You can specifically target the demographics you want to reach within the billion or so people who use Facebook on a daily basis. And if you craft your...
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What is the Difference Between a Facebook Profile and a Facebook Page?
Yesterday I posted an article to my Facebook Page that was written by Jon Loomer about how to convert a personal Facebook Profile to a business Facebook Page. This information is for folks who...
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Facebook Isn’t Showing Your Posts to As Many of Your Fans: What To Do About It
Facebook recently announced that they are changing their algorithm for showing Business Page posts. They are displaying your posts to fewer of your fans in the news feed. While this is disappointing...
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Book Review: The Impact Equation by Chris Brogan and Julien Smith
I recently received a copy of The Impact Equation by Chris Brogan and Julien Smith from the publisher. I was a big fan of the authors’ previous work, Trust Agents, and so I was really looking forward...
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How to Use Facebook Sponsored Stories Without Making People Angry
Have you seen Deal Dash and Women Get It Free posts in your Facebook News Feed recently? Has the frequency of these posts annoyed you, especially when you’ve tried to hide these posts the way you can...
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Posting for the Salesforce Isn’t Social
It seems like it happens every year. Some technology vendor or another comes up with this “great new idea” that no one else is doing, and so they think they should. They think they should offer a...
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To Meme or Not to Meme, That is the Question
This morning I watched the millionth version of the Harlem Shake (this time done by a group of passengers on a Frontier Airlines flight…something that has the FAA up in arms) and I got to thinking...
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Tips for Using Social Media the Right Way to Build Business
One of the big concerns that people often have when using social media for business is how to get people to buy or join without being a spammer. We all have that friend on social media whose every post...
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Tips for Planning Social Media Content
When you work on your business, do you make a plan or do you leave things to chance? If you’re successful, it’s likely that you make a plan. Perhaps you sit down on Sunday nights and map out your week....
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The Lost Art of Conversation
Returning to blogging and social media after nearly a year has been an interesting exercise for me. I’ve been immersing myself in new social networks, while also putting more focus on the tried and...
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